Black White Denim isn’t just the one-stop shop for all your fashion must-haves, it’s also a treasure chest for Stylists! One such Stylist goes by the brand name I Am Stylist, he is Matthew Moxham and he loves BWD.

Shot by Matthew Stansfield, who has worked with the likes of Gordon Ramsey and Joan Collins, the shoot focused on one of AW11’s key trends: Fetish. 

“We were thinking dark, seductive, dangerous” Matthew tells us, “Black White Denim was the perfect choice because of the forward thinking fashion buying”.

“I think Black White Denim is an incredibly good concept. I’m gutted I didn’t come up with it myself! The store has a good reputation. I’d heard about it before I’d been.”